I run Telegram Ads for clients, and the numbers the platform shows were not enough for me. I needed spend, CTR, CPC and CPA for every ad and a fair comparison of periods. So I built Adtally. It is free, and you can use it too.
What it shows
- Spend, impressions, clicks, actions, CTR, CPC, CPA and CVR for every ad.
- A comparison with the previous period of the same length.
- Recommendations: rules on your data that flag, for example, spend without actions, a rising CPA or a drop in CTR.
- A table of all ads with search, filters and CSV export.
- Client reports in Excel and PDF.
- Campaigns, tags and a change journal that live in your browser.
How it works
- Open the dashboard. It starts with a demo on fictional data. There is no sign-up.
- In Telegram Ads, open Account → API and copy the API token.
- Paste the token on the Connection page of the dashboard.
Adtally only reads data. Its server can call seven reading methods of the Telegram Ads API and nothing that changes ads or money. The token is encrypted in a cookie for one hour, and there is no database. Your browser keeps the statistics for a few minutes, so the dashboard does not ask Telegram again on every click.
What it does not do
Adtally does not create or edit ads and does not change budgets. It does not calculate ROI or ROAS: those need your revenue and margin.
The full tour and step-by-step guides are on the Adtally blog. If you want me to run your campaigns, see Telegram Ads management.