Facebook and Instagram ads that pay off
I plan, launch and run Facebook and Instagram ads for leads and sales: structure, audiences, creative tests, Conversions API and weekly optimization.
I have run Meta Ads since 2019. I build every campaign around one number, the cost of a lead or a sale, and every test answers a question about that number.
Before the launch I check the tracking: the pixel, the Conversions API and the events. Without clean data the algorithm learns from noise.
What I do
- Account audit and campaign structure
- Audiences, placements and a budget plan
- Creative tests: angles, formats and copy
- Pixel and Conversions API setup
- Weekly optimization and reports in plain numbers
- Scaling what works and stopping what does not
How we work
- CallWe talk about the goal, the product, the numbers and the budget.
- PlanI review what you have and send a plan: what to do, in what order and what to expect.
- LaunchI set up tracking, campaigns and everything else the plan needs.
- GrowthEvery week I read the numbers, cut what does not work and scale what does.
Questions
What budgets do you work with?
The budget follows from your goal and the cost of a lead in your niche. I calculate it after the audit and name it before we start.
Who makes the creatives?
I write the briefs and the copy and plan the tests. A designer makes the visuals from my briefs: yours, or one we choose together.
Will the ad account be mine?
Yes. The ad account, the pixel and the data stay yours. I work with partner access.
Tell me about your project
Leave your name and phone. I will call you back to discuss the goal, the numbers and the next step.