TikTok Ads built on creative tests
I launch and run TikTok Ads: campaign structure, audiences, creative tests and pixel events, to bring leads and sales from short video.
On TikTok the creative is the targeting. The platform finds the audience; the video decides whether it stops scrolling.
So I run TikTok Ads as a system of creative tests: briefs, hooks, formats and a clear rule for when an ad wins or loses. The budget moves to what wins.
Before the launch I set up the TikTok Pixel and the Events API, so the algorithm optimizes for leads and sales, not for views.
What I do
- Campaign structure and audiences
- Briefs for native short videos
- Systematic creative tests
- TikTok Pixel and Events API setup
- Budget moves to the ads that win
- Weekly reports
How we work
- CallWe talk about the goal, the product, the numbers and the budget.
- PlanI review what you have and send a plan: what to do, in what order and what to expect.
- LaunchI set up tracking, campaigns and everything else the plan needs.
- GrowthEvery week I read the numbers, cut what does not work and scale what does.
Questions
Does TikTok work for my business?
It works best for consumer products and services with a visual story. I tell you honestly after the audit if it is not your channel.
Who shoots the videos?
Your team or creators. I write the briefs, choose what to test and read the results.
Tell me about your project
Leave your name and phone. I will call you back to discuss the goal, the numbers and the next step.